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2013Cameras (Film/Video/HD) forum

Arri Amira camera design features and market positioning

13 years old. Gear and prices may have changed since.

What the thread found

  • The Amira is a lightweight, lower-power variant of the Alexa that uses the same sensor and records in ProRes and Log C formats.
  • The camera has a fast boot time and significantly lower power consumption than the standard Alexa.
  • The shoulder mount and top handle are adjustable and repositionable to help find the correct center of gravity.
  • The viewfinder combines OLED technology with a foldable 3-inch touchscreen display.
  • The camera is compatible with standard Alexa mounting plates.
  • The design makes it suitable for shoulder-mounted work and handheld applications.
  • The 35mm sensor presents challenges for live television use due to its size.

Depends on

  • The camera omits ArriRAW uncompressed recording available on the standard Alexa.
  • Power connector specifications were still being finalized at the time of discussion.
  • Final pricing had not yet been determined.
  • Compatibility with specific equipment like the Movi stabilizer on Steadicam rigs was not confirmed.
  • The discussion occurred in 2013 when the camera was newly announced and not yet widely deployed.
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