2009Operating forum
Operating techniques used in a six-minute continuous camera movement for a commercial advertisement
17 years old. Gear and prices may have changed since.
What the thread found
- The shot combined a rickshaw pulled by two grips with a Garfield mount and steadicam operating to achieve the continuous movement.
- Digital zoom was applied in post-production to tighten framing while the camera moved away from the subject, creating a counter-zoom effect.
- Minor organic camera movement present in the original footage was removed in post-production to achieve lock-offs at the beginning and end of the shot.
- The production required one half-day technical rehearsal followed by two days of shooting to complete approximately 30 takes, with the final used take being the last one shot.
- Dialogue was recorded in studio after the principal photography was completed.
- The camera likely used an Ultraprime lens, estimated at 24mm or 32mm focal length based on subject proximity.
Depends on
- Details are approximate as the DIT's recollection was from over a year after filming.
- Specific lens choice was not confirmed with certainty.
- The extent of post-stabilization applied to the lock-offs remains uncertain.
- This technique was specific to this particular commercial and may not generalize to other productions.